Tactical career wisdom essential for both budding and veteran entrepreneurs.

#ASKGARYVEE

ONE ENTREPRENEUR'S TAKE ON LEADERSHIP, SOCIAL MEDIA, AND SELF-AWARENESS

An informative book-length question-and-answer session with a leading American entrepreneur.

What began as a YouTube channel devoted to wine blossomed into a business and media success story for wine guru, angel investor, and Internet personality Vaynerchuk (Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World, 2013, etc.). From several initial long-running weblog serial programs, the author branched out into a public speaking career lecturing on effective business platforms and strategies and then developed his own digital consulting agency. Recognizing that the Q-and-A portion of his lectures drew the most interest, Vaynerchuk’s first business blog, “#AskGaryVee,” inspired by “entrepreneurs, executives, and dreamers,” debuted in 2014 as a low-key marketing advice program and accompanying podcast, receiving widespread acclaim and an ever expanding audience. Assembling and condensing the most applicable and timeless responses from hundreds of business podcast queries, the author cleverly addresses such matters as prioritizing and maximizing key Internet platforms and how to effectively market a business to attract the most consumer interest and attention through Facebook ads (“the single best advertising digital product for entrepreneurs”) and Twitter searches. Most useful for neophyte entrepreneurs is Vaynerchuk’s list of strategic requirements that promise to fail-safe a business through unforeseen hardships. Similarly enlightening are his reasons for business owners to avoid automation. The book brims with trade secrets and clear-cut action plans and marketing strategies, but the author also frequently shifts his focus to stress the importance of gratitude, motivation, and achieving a beneficial work-life balance. Accessible and empowering chapters addressing self-awareness, public speaking, embracing a long-term vision, and the hallmarks of a good leader show Vaynerchuk to be a shrewd, learned businessman who effectively (and quite lengthily) dispenses “real-world advice that can be adapted and reshaped as the winds of commerce and culture shift.”  

Tactical career wisdom essential for both budding and veteran entrepreneurs.

Pub Date: March 8, 2016

ISBN: 978-0-06-227312-3

Page Count: 368

Publisher: Harper Business

Review Posted Online: Jan. 9, 2016

Kirkus Reviews Issue: Jan. 15, 2016

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Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

GOOD ECONOMICS FOR HARD TIMES

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 29, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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A declaration worth hearing out in a time of growing inequality—and indignity.

ECONOMIC DIGNITY

Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.

Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.

A declaration worth hearing out in a time of growing inequality—and indignity.

Pub Date: May 5, 2020

ISBN: 978-1-9848-7987-5

Page Count: 384

Publisher: Penguin Press

Review Posted Online: Feb. 26, 2020

Kirkus Reviews Issue: March 15, 2020

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